The Secret Ingredient…

‘I know exactly what I’m going to wear tonight, and I’m not going to ask anyone’s advice, because it’s exactly what I want.’ said no woman ever.

Let’s face it; women often get a lot of bad rap for the amount of time they take choosing an outfit, so much so in fact that the image of a woman contemplating all of her clothes strewn on her bed is a beloved stereotype. We all have closets with clothes stacked from top to bottom. It’s no wonder, really, that we take forever making up our minds.

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But there is a method to all the madness, all the delays. Clothes aren’t just a way to keep warm or hide your most private bits-If that was the case then some bark cloth or a really big leaf would do. Our clothes are really an extension of ourselves, of who we are. It’s our way of showing the world, in the best way we can, what’s on the inside. Do I feel sporty? That short-sleeved bike jersey and black yoga pants will do nicely. Do I need to have my business game on point? My blazer and my pencil skirt say that I do. Dinner and drinks with my friends after a long hard week? That black lace, long sleeved cocktail dress I bought last week is just begging me for a night out on the town.

It’s all about feeling, you see. How do I feel in this moment? How am I expected to feel, and how does it add to what I’m already feeling right now? Won’t my feelings change? I don’t think I’ll feel the same way I did about something I liked three hours ago.  It’s a dance, a process like baking a cake. All the conditions have to be perfect so that you can be blown away.



But then there are moments. You have the dress. All of your friends agree that no one on this planet has ever worn that dress the way you’ve worn it today, in this moment. It looks perfect, you agree with them-you look fly. But something just isn’t right. There’s no spark. There’s no oomph. And then someone suggests you try on a particular pair of shoes.



Every cake is great. Motto of our life: Cake is great! But there’s always that one thing that separates the great cakes from the spectacular, remove-five-years-from-my-life kind of cakes. We all know what it is-The secret ingredient.

We designed our shoes to be that secret ingredient to any incredible outfit. Say you’re wearing that sexy little black dress you’ve been saving for a special occasion, but you still feel bland. Put on one of our AINEBYONA’s and suddenly you’ll have as much jewelry as an American rapper. Flava Flav would be envious.


We are women, we know what you dealing with. That’s why we created these beautiful pieces of wearable art, each one made unique to celebrate the diversity of African women. We want women across the entire continent to have a pair of shoes they can always rely on to complete their outfits and take them to the next level no matter how they are feeling and how long they take to get there.


An arsenal of secret ingredients…

Now all you have to do, ladies, is choose your outfit.














African women are nurturers and builders, administrators and leaders. There is nothing we cannot do. Lawyers, doctors, nurses, soldiers, entrepreneurs; in every field or profession, you will find a woman who stands out, showing the rest of us, men and women, how it’s done.

This woman stands up, steps up and leaves her mark. This woman gives her body, her sweat, her blood and her tears to achieve her dreams. She pushes the extra mile, and then pushes even further for good measure. People stop and say of her ‘Now this is what we call a real African woman.’


At Buqisi-Ruux we celebrate this woman, through our African print high heels inspired by a single philosophy ‘We don’t just want you to look great, we want you to be great as well.’

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We already know that incredible African women are full of fire and passion. But where does this passion come from? The answer is simple really: The Heart.

The heart has always been a symbol of compassion, affection, love. When somebody says that you learn something by heart, they mean that you make it a part of your psyche, of your being. Slow, steady, sure, constant-the heart represents the best aspects of our emotions. It almost seems strange that fire, fierceness, and a thirst to succeed should come from an organ so, for lack of a better word, chill.

We disagree, however, that the heart can’t be the source of fire. True strength doesn’t come from one’s ability to make things happen, that’s the easiest thing in the world to do, but rather from the ability to center and steady oneself. To be able to endure and face whatever comes your way with a laugh or a smile. A building is only as strong as its foundation.


Buqisi-Ruux is our labor of passion and love, an act of celebration. We put our love and our effort into our ‘wearable pieces of art’ which is what makes them so beautiful. Our effort and our strength comes from our foundation, from a single great woman who helped raise us and shape us.


Our ancestral home had no gates, which aptly described our grandmother, JBK. She believed that anyone was welcome at the house and that having a gate was too much of a symbolic separation between people. She was the kindest, softest woman we knew, but also very firm. She had to be, raising 19 children.


What we remember most was how much she loved us. She was so involved in everyone’s life. She would call and check in on us no matter how far we all were. She had one of the most beautiful, heartiest laughs we have ever heard in a single human being. She was an active part of our lives, a link to our heritage and to our past.


When we started the Kwanza collection, with shoes inspired by incredible women in our lives, we knew, without a doubt, that one of our heels would be named after our grandmother. In green (to reflect the calming and relaxing energy that she had) and purple varieties (to highlight the high regard we had for her.) the JBK is a testament to everything our grandmother taught us about being a lady, a woman. Math time! Respect + Patience + Openness + Calmness + Determination = Strength.


Heart is the basis of everything, the foundation, the platform on which one jumps to greater heights. To have strength you need self-love, a strong heart.

Our grandmother loved and nurtured us which gave us the opportunity to grow and love ourselves. It is this love we share with the world through our heels today, hoping in our own little way that through them you discover your own heart, timeless and soulful like our grandmother.


Always Moving Women