“Find a niche. Turn what you like into a business. Passion fuels business.” –Diana Opoti
Diana Opoti is a fashion media professional, blogger, founder and executive producer of television series, Designing Africa. Her current campaign is 100 Days of African Fashion, which features unique items styled by Diana in her blog. “100 Days features African designers, or brands made on the continent, by Africans living globally or specific lines inspired by Africa.” This campaign is running from mid-July through the third week of October. In addition, Diana has a communications agency called Diana Opoti PR. This is African-based, primarily in Nairobi, Kenya. She has a great deal of connections across the world and focuses on brand strategy, publicity and campaign development and management for emerging fashion brands.
What is Diana’s philosophy?
“My philosophy is simple – raise the status of African Fashion brands to Africans by telling the stories of these brands. As an agency I am focused on serving African and emerging independent international designer brands looking to enter the Kenyan market and engage with local consumers.”
Diana talks about her greatest successes being the satisfaction of her clients and knowing that they are recommending her to friends. As for future plans, Diana aspires towards building a full-fledged fashion consultancy with a research team, production team and media channels including video content for the web. She has been extremely successful thus far, crediting her success to great business mentors with an expansive future ahead.
Written By Kate Rehmann, BR Blogger